With February 27th fast approaching we at CranbrookCity.com wanted to know what got Jason De Rijk of Sidekick Stickers interested in supporting the anti-bully cause. So here it is straight from Jason’s mouth.


This is the 4th year that Sidekick Stickers have been doing the pink anti-bully T-shirts to raise awareness on the topic as well as to raise funds for a local organization, this year the funds raised will be helping out the Cranbrook Womens’ Resource Centre. It all began with a customer asking us if we could print them up a pink shirt for anti-bullying day which lands the last Wednesday of February every year. We thought that was a great idea and turned it one step further by producing nearly 150 of them that year. There is a national organization that prints pink shirts but we thought something a little closer to home was needed. There was a great response the first year and we even had a few volunteers come to the shop to help us print them and donate the shirt design. We couldn’t let it stop the first year after how successful it was so we continued doing them. In it’s third year we manged to get 500 shirts out and raised $2500 for Big Brothers Big Sisters of Cranbrook. But the more profound part is that there are pink shirts out there showing that people are taking a stand against bullying and saying that they choose to show love and compassion instead. It really hit home when I saw Laurie Middle School marching down the streets of Cranbrook with an anti-bully banner and the students behind wearing their pink clothing.

The more profound part is that there are pink shirts out there showing that people are taking a stand against bullying and saying that they choose to show love and compassion instead.

I felt that this was a really important cause because there wasn’t enough attention being brought to it locally. The biggest area that attention went to is schools, and that’s great, but among adults bullying can be just as bad. These shirts and message, I hope, are spreading wide enough that people are seeing a message with them treat others with respect. In my mind negative news seems to be a hot topic of discussion and is easily spread and focused on in our world. This is my small attempt to bring a good thing back – to let people be who they are and to treat everyone kindly. With so many ways that bullying can happen it’s great that there is a portion of February dedicated to taking a stand against it and helping people realize that being good and respectful to other humans is the way to go.

pink shirts

We hope to keep it going for future years. There is a struggle to get them out to more places so if anyone is interested in helping out in any part of the anti-bully pink shirt campaign just let us know.


If you want to contact Jason, he can be reached at 250.919.3807 or [email protected]